I challenged myself to create a comprehensive brand guideline for my personal brand: Chris Originals Studio.

The guideline needed to break down the brands color, logo, font, illustrations, and provide in depth descriptions of the mission, vision, tone of voice, and artist bio.

This guideline will be used for collaborations with creatives and major brands. Now, they have a foundation of who I am, why I create, and who I create for.

ROLE