THE ASK
Western Governors University requested a new visual approach to their digital banners. With the goal of attracting potential nursing students to the Leavitt School of Health.
Each sub-audience within the Leavitt School of Health needed a banner that felt unique but connected to the overall visual concept.
ROLE
Art Direction
Graphic Design
Presenter
TYPE
Banners for Paid Social Media
AT THE HEART OF IT ALL
Taking vitals.
Managing health records.
Checking in on patients at midnight.
Nurses and health administrators aren’t just one part of a health system, they’re the heartbeat of healthcare.
And when the heartbeat of healthcare meets the heartbeat of healthcare education, you get the nationally-recognized WGU Michael O. Leavitt School of Health.
From clinical training partnerships with top healthcare organizations around the country to scholarships exclusively for nursing students, we have our finger on the pulse of what matters to you.
Discover what happens when you join a health education powerhouse with your success at its heart.
WGU Michael O. Leavitt School of Health
AT THE HEART OF IT ALL
MOODBOARD
THE VISUAL APPROACH
To make WGU stand out from competitors, I combined non-traditional elements like gradients, duo tone photography, and geometric shapes with nursing/health imagery.
Degree Program: BS in Healthcare Administration
Degree Program: MS in Healthcare Administration
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Degree Program: BSN to MSN (Clinical)
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Degree Program: BSN to MSN (Non-Clinical)
Degree Program: RN to BSN
FINAL DESIGN NOTES
Each audience has the same two-circle layout with the yellow-orange gradient pop. The audiences grouped in two's have mirrored banners and the same base color. I am proud of the diversity represented throughout the banner series.
REVIEWS
"I'm so excited to show this to the client."
Emma Quinn | Creative Director, The Marketing Arm
"Wow, you aren't f*ing around."
Craig Miller | Sr Vice President, Creative
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