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THE ASK

Laredo Taco Company and parent company 7-Eleven asked me to design a fun, vibrant and scalable visual identity for the new Fruteria y Paleteria platform at Laredo Taco Company.

Laredo asked for the new logo to be an extension of their current logo, utilize the same brand elements, and incorporate the name of the new speciality items.

ROLE

Art Direction
Graphic Design
Presenter

TYPE

Logo Design

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THE VISUAL APPROACH

The typographic logo needed to include, "LTC MAS".
I borrowed each letter from the original Laredo Taco Company logo and arranged them in a mixed alignment.

With the mixed letter forms I am visually representing how the flavors offered at Laredo are mixed to create mouth-watering flavor.

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