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THE ASK
Western Governors University requested a new visual approach to their digital banners. With the goal of increasing enrollment and retention.
ROLE
Art Direction
Graphic Design
Deck Design
Presenting
DELIVERABLE
Banners for Paid Social Media
VISUAL APPROACH
Through the use of collages, shapes, and hand-drawn scribbles, the banners narrate unique student journeys. The student is the focus, surrounded by cut-out imagery reflecting their dream career and chosen degree.
Degree Program: Paraeducator
Degree Program: Masters
Degree Program: Education Leaders
Degree Program: STEM
COLORS
All colors came from the brand style guide. The University's primary blues were used in the Key Visual and the other colors were used to differentiate the sub-audiences from one another.
CLICK A HAND. SEE A NEW PROJECT.
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