THE ASK
Western Governors University requested a new visual approach to their digital banners. With the goal of increasing enrollment and retention.
ROLE
Art Direction
Graphic Design
Deck Design
Presenting
TYPE
Banners for Paid Social Media
FUTURE YOU, FOR FUTURE THEM
Picture future you at WGU Teachers College.
A future you who graduates from a fully accredited program without student debt.
A future you who customizes a flexible course load designed for your needs.
A future you who finds the fast track to the career you’ve been waiting for.
Now picture the future students who get the teacher they’ve been waiting for.
WGU Teachers College
FUTURE YOU, FOR FUTURE THEM.
VISUAL APPROACH
Through the use of collages, shapes, and hand-drawn scribbles, the banners narrate unique student journeys. The student is the focus, surrounded by cut-out imagery reflecting their dream career and chosen degree.
Degree Program: Paraeducator
Degree Program: Masters
Degree Program: Education Leaders
Degree Program: STEM
COLORS
All colors came from the brand style guide. The University's primary blues were used in the Key Visual and the other colors were used to differentiate the sub-audiences from one another.
REVIEWS
"Chrissssssss! THIS WGU WORK IS STRAIGHT FIRE."
Harris Wilkinson | Chief Creative Officer, The Marketing Arm
"Hey Chris! Stuff looks beautiful. I LOVE where you landed."
Emma Quinn | Creative Director, The Marketing Arm
"This is some of my favorite work you've done for TMA."
Sarah Rieke | Senior Art Director, The Marketing Arm
CLICK A HAND. SEE A NEW PROJECT.
