THE ASK
WHAT IS MAKE MY DAY WITH 5K?
Create a bold, attention-grabbing design system for Make My Day with 5K. This year-long initiative should stand out while remaining own-able to 7-Eleven and Speedway.
Every day in 2025, two people will win $5,000 in cold hard cash, one from 7-Eleven and one from Speedway. No other convenience brand has executed anything to this scale, especially in longevity.
Customers across 7-Eleven and Speedway use their app to shop. Making purchases through the app gives customers a chance to play a in-app matching game. Prizes from the game can range from in-app credits to the biggest prize.
The biggest prize? $5,000. One winner per store.
ROLE
Concept
Graphic Design
Logo Design
DELIVERABLES
Moodboard
CRM & Paid Media Assets
Social Media Posts Mock-ups
Web Landing Page Mock-up
Guidelines
WHY THIS VISUAL DIRECTION?
To match the excitement for the program, the visual direction takes on bold and expressive typography while spotlighting fun messaging.
Repeated words offer a sense of motion and endless joy to match the energy of the copy. The campaign is designed to stand out in the market.
VISUAL CUES
Tone
Copy Forward, Bold, Energetic, Typographic
Expressive Type
Use a range of thin to thick fonts to make attention grabbing designs
Color blocking
Prioritizing brand colors combined with darker hues for contrast
LOGOS
I designed the logos to work for 7-Eleven and Speedway while staying cohesive across both brands.
Posters and Key POP
WEB LANDING PAGE
T-SHIRTS
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