THE ASK
Reimagine the legacy of Gold’s Gym for the modern era. Remind the fitness community why Gold’s Gym is the standard of strength and gym culture.
ART & DESIGN DIRECTION
Led on-set art direction for national video capture, directing shots based on the Gold’s Gym videographer’s shot list.
Led design direction focusing on templated text layout across all print and digital assets.
Defined the visual storytelling approach for photography, pitching multi-angle exercise coverage to show progression and movement.
CAMPAIGN DELIVERABLES
Paid Social Media Ads
OOH Billboard Designs
Retail POP
Website Assets
WHAT IS "THE STANDARD"?
The Standard is a 360 marketing campaign that reclaims Gold’s Gym authority in strength culture by connecting 60 years of training legacy with modern gym culture.
We achieved this through visuals that capture the effort before, during, and after a workout. We hero strong, diverse bodies engaged in real member activities—personal training, weightlifting, group classes, stretching, and quiet moments of focus.
1x1 Video asset for paid media
PAID MEDIA SELECTS
Paid media video ads.
PRINT SELECTS
Direct Mailers, the pink areas are editable for later use.
THANK YOU FOR VIEWING!
Paid media for YouTube.
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